A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium Rutilius Taurus Aemilianus Meine Erkundungsstelle

Meine Erkundungsstelle

insbesondere Alexander Neills

Oftmals ist das Scheitern dieser neuartigen Geschäftsmodelle auf eine unzureichende Risikoanalyse zurückzuführen

Qualität40

A comparison of the main Direct Marketing Media and their future prospects in the age of the new millennium Rutilius Taurus Aemilianus Meine ErkundungsstelleInhaltsangabe: Abstract: This liberal translation of the famous Victor Hugo quote applies to direct marketing as it exists today. Only 20 years ago, direct marketing was considered a speciality employed by book publishers, record clubs or magazine publishers seeking subscriptions. Meanwhile direct marketing has become a marketing tool utilised by more than half the U. S. Fortune 500 companies. Realising the growing importance of direct marketing in