Virgil Abloh. Nike. ICONS Medicom Toy x Nike SB

Medicom Toy x Nike SB Dunk Low "BE@RBRICK" 2020

We find Swooshes sliced away from Air Jordans and reapplied with tape or thread

Abloh played with language and sculptural elements to construct new meaning

Nike Dunk Low GS "Teal/Purple"

Virgil Abloh. Nike. ICONS Medicom Toy x Nike SB[About This Book] In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon based companys most iconic shoes. With their project The Tenwhich reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among othersthey reinvigorated sneaker culture. Virgil Ablohs designs offer deep insights into engineering ingenuity and burst with cultural cachet.