New Balance 550 Midnight Purple Shoe size:8.5 Mens / 10 Womens Swoosh branding on the mudguard

Swoosh branding on the mudguard

The magic doesn't end there

Jordan Brand has continued to shed new light on this timeless silhouette and does so with this release

The signature "Essentials Fear of God" soft-touch logo is branded on the chest and across the back

New Balance 550 Midnight Purple Shoe size:8.5 Mens / 10 Womens Swoosh branding on the mudguardThe original 550 debuted in 1989 and made its mark on basketball courts from coast to coast. After its initial run, the 550 was filed away in the archives, before being reintroduced in limited edition releases in late 2020, and returned to the full time lineup in 2021, quickly becoming a global fashion favorite. The 550s low top, streamlined silhouette offers a clean take on the heavy duty designs of the late 80s, while the dependable suede and mesh